OK right now we know articles is king. As well as since we have become creating our blogs, (remember blogs is short slang for Websites – which is what the „formal and official“ name is), most of our info is going to be „unique“ and „Original“. Yet every now and then, since were only man, and since we simply cannot „create“ more and more facts, we is going to copy details from other websites. That is awesome. There is no problem with that, EXCEPT IF, you decide that „copying“ and/or „linking“ is simply better and postpone writing anything.
Now i want to make this obvious. If you are giving a service in people, where your primary business is usually to offer out links to other places where people can get information, therefore are a database where persons come to get links, because you already did all the study – that is certainly fine. Mainly because what you will loose in content, you will comprise in „eyeballs“ and „hits“. Remember the outcome of good search engine rankings is just that. MORE ARRIVES AT – MORE EYEBALLS – MORE PEOPLE VISITING. And content is not the sole parameter a great Search Engine looks at. Not with a long shot.
This is certainly a critical point to keep in mind. All we definitely will talk about, every single method, from content to email to prospect lists to whatsoever, has yet one target in mind. To consistently and constantly enhance and build your site „hits“. To ensure you have an ever-growing „fan“ club „motivated“ because of the product you are selling, to come back. Therefore please differentiate between your end goal as well as the methods. Content (discussed inside our first article) is a approach towards the objective of getting listed in a good position on a google search, and the goal is to currently have people make use of and come to your web-site or weblog, and create a „buzz“ about it. (We should talk about this much later inside our series. )
Let us get back to content for a moment. Below we are dealing with something that every writers find out about and are familiar with. Text, thoughts, phrases. Classic, unique textual content.
So to be able to continue on our fairly rational path, we will now focus on the „text“ and what has to be in it. Which brings us towards the subject of „keywords“. Before explaining what exactly these are and either their very own importance or total invalidity and worthlessness these days, (and this is on with debate) allow us to define keywords more thoroughly.
If you have a website selling your hair beauty helps, you will want to offer your materials writing content around everything you are selling. Naturally if you compose something about the between different types of dishwashers, this is not likely to relate to the „subject matter“ and articles of your web page. So you will write article content around your hair supplies. You will write content articles on very good hair care, to be able to dye flowing hair, how to get gone split-ends, how often to shampoo or conditioner etc . etc .
Our magic hair web page is called „Hair Is Not Forever“. Nonetheless this is each of our site for the time being and we will retain it as we complement. hairisnotforever even offers a blog page. This blog all of us will contact „SilkyFairHair“ and we’ll put it, with regard to our case in under the name of the proprietor that’s aptly named Mr. Nor Hair. Right now we have as follows:
1 . Web page – Your hair Forever snabel-a 2 . Blog page – SilkyFairHair @ (this URL is fictional)
These types of names Are very important and so are the URL’s. (URL stands for Widespread Resource Locater). So wear them mind even as we go along through these articles particularly if I arrive at the article in the importance of finding the right name.
Consequently Mr. Nor Hair wonderful wife, Mrs. Purple Your hair work together. They create the website, get all the necessary stuff to sell some thing on it, set a couple of article content about curly hair and settle-back and wait for a people to arrive beating their particular „virtual“ door down. Very well as we state in Hebrew, „Boker Tov“ (which virtually means „Good Morning“), or perhaps as you declare in The english language, „Knock. Topple. Good Morning! Anyone Home? inch
Okay the head of hair couple find out about keywords. Consequently they create articles in which EVERY word has the term hair in it (or balding). Yet hair is the name of the video game. They make sure their articles is original, and once they have written two HTML web pages of hair articles, logically placed by their cousin the graphic designer (who is bald) around the advertisements with respect to hair companies now they presume they are carried out!
Woah! Not really by a VERY LONG SHOT! And here is where it gets depressing meant for the uninformed and non-dedicated people.
We will deal with the „keyword“ issue. Keywords are just like indices or if you wish, different types. A keyword is something that the search engine look for and validate (in our day), to use as one of the parameters regarding how to list your site.
The keywords all of us refer to happen to be in two distinct and totally different areas. The first of all in the webpage header with the site. about what is known as the section with respect to „meta“ tags. We is going to deal with the meta tag in a unique article, even so let us simply just say they are the keywords most search engine look for (with their „bots“) when visiting your site. An example meta tag just for keywords in our internet site may be like this:
Again within our article(s) about meta tags we all will go over these keywords, and the meta tag, but for right now take that as a given these are a few of the keywords that is in the traguardo tag.
When the Search Engine technology first shot to popularity and the meta tag were applied, the keywords tag was critical. Search engines like yahoo looked at the keywords inside the meta label and supposed that was what the web page was about and listed the website under the ones keywords. It was caught to immediately, and humans currently being the crafty devils they are really, began report keywords that had nothing to do with the sites in order to drive traffic to the site. (Remember – the outcome is the oh-so-important one: Traffic & Eyeballs)
So adult porn sites specifically, adopting this kind of as yet an additional „fool the engine“ strategy, would put keywords just like „hair“, „technology“ etc . into their meta tags, and give the site a great innocuous brand and there you are, more traffic.
Consequently in the never-ending battle Search engines like yahoo caught upon, and have a few tasks. They deprecated the importance of this keywords inside the meta tags regarding to their methods, UNLESS this on the site truly did meet the keywords. Of course , this did not include enough since porn sites will put „real“ content around their very own stuff. I will give you a TRUE example which I find funny, but it is incredibly serious.
In one of my posts on my blog, you will find my biography which is acquired by search engines like yahoo. The other day My spouse and i received a message from an old flame of mine stating „I freaked out. I actually googled you, under Allen Gross Writer, and you are connected with a site about tushy’s! inch So I proceed and Yahoo it, and sure enough in like the fifth position is: „Ted Gross’s Unofficial Bio – The true Version by Tushy“ and lastly I click and get led to some other site (no url here as I usually do not want to publicize that site intended for obvious reasons) and I arrive to a adult porn site which will ripped off, out of all the content around the internet, MY OWN profile to put around their particular porn advertisements. UGH! Nevertheless, you see that is usually how handy people are!
(Here we are not going to talk about „splogs“ – meaning „spam blogs“ yet. Yet keep it in mind. )
Okay so what now happens — not theoretically but in practice.
Two cases: 1 . You could have keywords in the meta label (and you should have them! ) The little Google search „bot“ (that is a software package whose task it is to travel and leisure around the Net, never sleeps and never consumes and climbs into all those adult sites too!, and sees information on EVERY sites therefore the information can be categorized), concerns our web page of hairisnotforever and scans the keywords on the site. Then this little robot makes a snapshot of the website. Then the methods take over and match the keywords in the meta tags towards the text and stuff with your site. (Remember Search Engines tend „see“, they are really NOT image (males will be visually focused not Search engines like google! ) therefore graphics aren’t taken into account until you use the alternative tag. ) The methods get more plus more sophisticated as time goes on and they try to find content, keywords, phrases etc . (Remember classic content! )
2 . You may have no keywords in your meta tag so the engine simply just looks at your content.
So the happy couple figures fine lets put the word hair say, in each and every sentence by least three times. NO! Tend do that. Overuse of a keyword is a red-flag to a Google search and you will be punished for it! It ought to be used and used often, but NOT overused.
Now when you Google for hair products using the term „balding“, the Search Engine has the keyword, and based on a million guidelines decides what position to that specific key phrase, hairisnotforever could have, and passes it out.
So our couple figures www.madrivictor.co.za what the hell. We will also offer mascara, they usually put in a picture advert as well as the word wimperntusche in their keywords, without having virtually any content for doing it. Well then is going to become listed seeing that the last for the last from the last for anybody looking for „mascara“. So just for this lesson the formula is normally:
„Content+Keywords in the content+Keywords in Meta draw. “