Alright so now we know articles is king. And of course since we have creating our blogs, (remember blogs can be short slang for Websites – which can be what their very own „formal and official“ name is), most of our data is going to be „unique“ and „Original“. Yet from time to time, since we have become only real human, and since we all simply cannot „create“ more and more data, we might copy info from other internet sites. That is cool. There is no issue with that, UNTIL, you decide that „copying“ and/or „linking“ is simply better and do away with writing whatever.
Now allow me to make this clear. If you are giving a service in people, where most of your business is always to offer out links to other places in which people might get information, in other words you are a database where people come to get backlinks, because you already would all the study – that is fine. Since what you will loose in articles, you will constitution in „eyeballs“ and „hits“. Remember the outcome of good search engine listings is just that. MORE ARRIVES AT – EVEN MORE EYEBALLS — MORE PEOPLE VISITING. And content is definitely not the only parameter an Search Engine discusses. Not by a long taken.
This is certainly a critical point to keep in mind. The whole thing we should talk about, just about every method, right from content to email to data to whatsoever, has nevertheless one aim in mind. To consistently and constantly boost and build your web site „hits“. To ensure you have an ever-growing „fan“ club „motivated“ because of the provider you are offering, to come back. So please differentiate regarding the end goal plus the methods. Content material (discussed inside our first article) is a technique towards the goal of getting classified by a good status on a google search, and the goal is to contain people employ and come to your web site or blog page, and produce a „buzz“ about it. (We will talk about this much later inside our series. )
Let us get back to content for any moment. In this article we are referring to something that all of the writers learn about and are familiar with. Text, key phrases, phrases. Main, unique text message.
So to be able to continue on our personal fairly logical path, we will now give full attention to the „text“ and what has to be in it. Which brings us towards the subject of „keywords“. Before explaining what exactly these are and either all their importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) i want to define keywords more carefully.
If you have a website selling your hair beauty aids, you will want to promote your materials writing articles around the things you are selling. Clearly if you write something about the difference between different types of dish washers, this is not gonna relate to the „subject matter“ and content of your site. So you might write articles around nice hair supplies. You are likely to write content articles on good hair care, on how to dye nice hair, how to get eliminate split-ends, when to shampoo or conditioner etc . etc .
Our magic hair web page is called „Hair Is Not Forever“. Nevertheless this is our site for now and we will retain it as we go along. hairisnotforever even offers a blog page. This mobiglitz.com blog we all will phone „SilkyFairHair“ and we will put it, with regard to our case in under the name of the proprietor who may be aptly named Mr. Nor Hair. Right now we have as follows:
1 . Web-site – Curly hair Forever snabel-a 2 . Blog page – SilkyFairHair @ (this URL is definitely fictional)
These types of names ARE important and so are the URL’s. (URL stands for General Resource Locater). So wear them mind even as go along through these articles especially when I arrive at the article to the importance of choosing the best name.
Therefore Mr. Nor Hair and his wife, Mrs. Purple Curly hair work together. They will create the website, get all the necessary stuff to sell a thing on it, create a couple of articles about scalp and sit back and wait for an people to come beating their „virtual“ door down. Well as we say in Hebrew, „Boker Tov“ (which practically means „Good Morning“), or perhaps as you declare in The english language, „Knock. Topple. Good Morning! Any person Home? inches
Okay the Hair couple find out about keywords. And so they make articles in which EVERY sentence has the word hair in it (or balding). Nevertheless hair is the name of the game. They make sure their articles is basic, and once they have written two HTML pages of your hair articles, strategically placed by their cousin the graphic musician (who is definitely bald) about the advertisements with respect to hair products and now they presume they are completed!
Woah! Not by a LONGER SHOT! Here is exactly where it gets depressing designed for the uninformed and non-dedicated people.
Let us deal with the „keyword“ issue. Keywords are just like indices or if you wish, groups. A key word is a thing that the search engine can look for and validate (in our day), to use as one of the parameters concerning how to list your site.
The keywords we all refer to happen to be in two distinct and totally different places. The 1st in the page header for the site. about what is known as the section intended for „meta“ tags. We might deal with meta tags in a unique article, nevertheless let us only say they are the keywords most internet search engine look for (with their „bots“) when visiting your webblog. An example coto tag to get keywords on our internet site may be like this:
Again inside our article(s) about meta tags all of us will go over these keywords, and meta tags, but for at this moment take this as a given these are a few of the keywords that will be in the meta tag.
If the Search Engine technology first became popular and the meta tag were executed, the keywords tag was critical. Search Engines looked at the keywords inside the meta tag and supposed that was what the web page was about and listed this website under these keywords. This is caught up on immediately, and humans currently being the crafting devils they are, began itemizing keywords that had not do with their sites in order to drive traffic to the site. (Remember – the result is the oh-so-important one: Visitors & Eyeballs)
So porn sites especially, adopting this kind of as yet some other „fool the engine“ strategy, would put keywords just like „hair“, „technology“ etc . within their meta tags, and give the site a great innocuous name and there you are, more traffic.
Therefore in the never ending battle Search Engines caught on, and have a few points. They deprecated the importance within the keywords inside the meta tags as per to their methods, UNLESS this great article on the site essentially did match the keywords. Of course , this was not enough as porn sites will put „real“ content material around the stuff. I will give you a TRUE example which I find funny, but it is extremely serious.
In one of my personal posts in the blog, you can watch my biography which is got by search engines like yahoo. The other day I just received an email from an ancient flame of mine saying „I freaked out. I actually googled you, under Allen Gross Writer, and you are linked with a site regarding tushy’s! “ So I travel and Yahoo it, and sure enough in like the 6th position are these claims: „Ted Gross’s Unofficial Biography – The true Version by simply Tushy“ as well as I click and receive led to another site (no url right here as I usually do not want to publicize that site with regards to obvious reasons) and I come to a adult porn site which in turn ripped off, of all the content relating to the internet, MY OWN profile helping put around their porn advertisements. UGH! However you see that is usually how handy people are!
(Here we are never going to talk about „splogs“ – meaning „spam blogs“ yet. Although keep it in mind. )
Okay now what happens — not theoretically but in practice.
Two situations: 1 . You may have keywords in the meta draw (and you need to have them! ) The little Search Engine „bot“ (that is a software package whose job it is to travel and leisure around the Net, never naps and never feeds on and climbs into all those porn sites as well!, and accumulates information on ALL OF THE sites and so the information can be categorized), involves our web page of hairisnotforever and reads the keywords on the webpage. Then this kind of little robot makes a snapshot of the webpage. Then the algorithms take over and match the keywords inside the meta tags to the text and stuff with your site. (Remember Search Engines typically „see“, they can be NOT visual (males happen to be visually oriented not Search engines like yahoo! ) therefore graphics aren’t taken into account if you do not use the in die jahre gekommen (umgangssprachlich) tag. ) The methods get more and more sophisticated in the future and they look for content, keywords, phrases and so forth (Remember unique content! )
2 . You have no keywords in your traguardo tag so the engine only looks at your content.
So the happy couple figures okay lets put the word frizzy hair say, atlanta divorce attorneys sentence at least 3 times. NO! Can not do that. Excessive use of a key word is a red-flag to a Search Engine and you will be punished for it! It ought to be used and used frequently, but NOT over-used.
Now at the time you Google with regards to hair products using the word „balding“, the Search Engine has the keyword, and dependant on a million variables decides what position with the specific keyword, hairisnotforever may have, and rss feeds it out.
Thus our few figures the actual hell. All of us will also sell mascara, and so they put in an image advert as well as the word wimpernfA�rbung in their keywords, without having any content correctly. Well then will most likely be listed since the last of your last of the last for anyone looking for „mascara“. So with this lesson the formula can be:
„Content+Keywords inside the content+Keywords in Meta tag. “